Michelle Obama’s VOTE necklace prompts skyrocketing sales for designer
The necklace is Cuthbert’s creation, part of her small, boutique jewelry line, based in Los Angeles, called BYCHARI. Since 2012, she has designed and produced custom pieces, with website orders coming mostly via word of mouth, social media and a handful of A-list influencers who support her mission.
The business was already picking up steam and Cuthbert had increased her staff, from two to five and now eight. But a visual endorsement from a style icon like the former first lady has skyrocketed sales. Cuthbert said that about 12 hours after Obama’s speech on Monday night, orders for the VOTE necklace, which retails for approximately $300, were already hovering near 2,000.
She noted that each piece is custom-made, with production turnaround time typically about three to four weeks, but she…