Watch For Even More Celebrities And Music In Super Bowl LV Ads

Watch For Even More Celebrities And Music In Super Bowl LV Ads


Celebrities and music have long played an important role in Super Bowl advertising. An article I published with colleagues in the Journal of Consumer Affairs found that over a recent 10-year period, 36.5% of Super Bowl ads featured celebrities and that a strong majority included music, either as a major element of the ad or in the background. So, it is not exactly bold to suggest that celebrities and music will be widely used in this year’s Super Bowl. However, according to Tim Hale, Chief Talent Officer of Extreme Reach,…



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