Phil Collins’ In the Air Tonight is a sales hit again after 39 years, thanks to twins’ reaction video
Phil Collins‘ ‘In the Air Tonight’ is officially a hit single again 39 years after its release, thanks to a pair of twins from Gary, Indiana in the US whose spontaneous reaction to the unexpected drum break in Collins’ ballad has caused it to be possibly the most meme-d song of August 2020.
‘In the Air Tonight’ currently sits at No. 3 on the iTunes song sales chart, trailing only the brand new releases ‘WAP’ by Cardi B featuring Megan Thee Stallion and ‘Beers and Sunshine’ by Darius Rucker.
It’s not just a passing single-day phenomenon, either. Numbers provided by Alpha Data show that ‘In the Air Tonight’ was the fourth biggest selling song of the week ending August 8, up from No. 185 the week before.