Optimizing Celebrity Collaborations in Cannabis: Q&A with GFive Cultivation’s Larry Smith

Optimizing Celebrity Collaborations in Cannabis: Q&A with GFive Cultivation’s Larry Smith


GFive Cultivation, a minority- and family-owned and operated cannabis cultivation operation based in Las Vegas, has a history of not only collaborating with celebrities in its marketing efforts, but also going one step further to integrate those celebrity influencers into its business operations.

GFive produces Big Baby Bud in partnership with actor/comedian Darren Brand, and recently launched a new signature product line, Pynk Mynk, in collaboration with Cam’ron, a hip hop artist, fashion aficionado, entrepreneur and actor.

Here, GFive founder and CEO Larry Smith discusses this newest collaboration, best practices for cannabis companies when entering celebrity partnerships, and how these collaborations can help businesses advance their brands and connect with consumers.

Melissa…



Source link

editor