Natural Diamond Council unveils first celebrity global campaign with Ana De Armas, Marketing & Advertising News, ET BrandEquity

Ana De Armas

The Natural Diamond Council (NDC) has announced the launch of their first-ever celebrity global campaign ‘For Moments Like No Other’ featuring Hollywood actor Ana De Armas. The NDC has also announced that it will reposition its consumer identity under the brand name ‘Only Natural Diamonds’ (OND).

The protagonist shines in the multi-part campaign, which was developed to celebrate the myriad connections that lead to natural diamonds being worn or exchanged.

The campaign which was shot in coastal Portugal, directed by Manu Cossu and photographed by Camilla Åkrans will have a global presence, running in India, the United States of America, United Kingdom and China. In India, it will be launched on September 20 with a digital-first strategy on OTT platforms to target the…

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