‘Good Enough’ Rules the World


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During a pandemic, it’s great to have Amazon, Netflix and TikTok at our fingertips. And their success shows that good enough is plenty good.

Maybe you’ve heard that old saying: Content is king. The idea is that must-have, exceptional entertainment, information and technology rule the land. I’m not sure this was ever true, and it’s definitely not now. What rules instead is “good enough.”

Amazon might not have that one thing you want to buy, but it’ll have five other things that are perfectly fine substitutes. Good enough is why I recently sat through multiple episodes of a bad old television series. Good enough is why Apple is combining multiple not-must-have digital services into…



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