Bhuvan Bam: YouTuber, musician, celebrity next door

Bhuvan Bam: YouTuber, musician, celebrity next door


There was a time when pursuing a career in media and entertainment required good looks, art or film school degrees or parental pedigree. There were slots where individuals spent most of their careers – hero, heroine, heroine’s sister, Ramu/shyamu Kaka, villains, vamps, comedian.

But the explosion of digital content opened a new gamut of possibilities erasing many of the ‘rules’ that govern content selection on traditional TV channels or even in Bollywood. Having a camera in the palm of your hand and an audience who didn’t need to be in theatres or even in front of a television changed the rules around how content was made. It also created a new breed of content creators who turned to various social media platforms to find an outlet and eventually a…



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