Nickelodeon and ViacomCBS cable channels go dark for nearly 9 minutes
On Monday evening, the cable channels showed a public service announcement for 8 minutes and 46 seconds — the amount of time Floyd was pinned to the ground. The purpose was to “honor George Floyd and pay tribute to other victims of racial violence,” according to a statement by Bob Bakish, ViacomCBS’ CEO.
The ad flashed the words “I can’t breathe” with the sound of person gasping their breath. It was shown across ten networks
including MTV, BET, Comedy Central, CMT, CBS Sports Network and Nickelodeon.
Nickelodeon, which is ViacomCBS (VIACA)
childrens’ network, posted a “declaration of kids’ rights” on its official Twitter account with the hashtag “Black Lives Matter.”
“You have the right to be seen, heard, and respected as a citizen of the world. You have the right to a world that’s…