Jeep Super Bowl ad has Springsteen play America’s heartstrings

Jeep Super Bowl ad has Springsteen play America’s heartstrings


Jeep’s new Super Bowl commercial, “The Middle,” starring Bruce Springsteen and a 1980 CJ-5, just premiered during the fourth quarter of Super Bowl LV, and it’s typical of automaker’s Big Game ads. That is to say, it’s ambitious and moving, with a soaring message that’s much more about who we are as a nation and as people than it is about the business of selling cars and trucks.

Filmed over five days in late January, the long-form advertisement features heartland rocker Springsteen in his



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