B.J. Novak’s Face Is on Products Worldwide. He’s Not Sure Why.

B.J. Novak’s Face Is on Products Worldwide. He’s Not Sure Why.


For the last few years, any Swedes who purchased a bottle of Calvin Klein’s Encounter cologne were probably greeted by the piercing gaze of an American actor.

Same for anyone who purchased certain brands of face paint in Uruguay, electric razors in China or knee-length ponchos in Europe.

Something about the man’s familiar countenance enchanted product makers from around the world, who chose his stock image out of millions to feature on their packaging. But the man in the picture, B.J. Novak, a 42-year-old actor best known for his role on “The Office,” didn’t choose to be the face of perfume or face paint or ponchos.

Someone else chose his picture and then uploaded it “years ago” to a website where it became part of the public domain, he said on Instagram on Monday.

Though he…



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